Future-Proof Your Business with AI
Meet the skilled experts driving Smartinsight forward.
Mats Gjernvall
AI-specialist
Mats is a senior AI and enterprise architecture expert with over 25 years of experience leading large-scale digital transformation initiatives across industry, public sector, and defense. With a Master of Science in Computer Engineering from Linköping University and the University of California, Santa Barbara, he combines deep technical expertise with strategic system design.
As former enterprise architect at Capgemini and Combitech, and founder of VoxCompanion, Mats brings proven capability in building scalable AI architectures, designing complex platforms, and translating advanced technology into commercially viable solutions.
Ulf Hårderup
Data Scientist
Ulf is a seasoned business leader with more than 20 years of experience in international business development, technical sales, and executive management. He holds an MSc from Lund University of Technology and an MBA from the University of Barcelona.
As founder and CEO of multiple technology companies, Ulf has successfully launched products globally and built long-term strategic partnerships within telecom, satellite communications, and the cruise and ferry industries. His expertise in go-to-market strategy, enterprise sales, and B2B negotiations is central to Smartinsight’s commercial scale-up.
PJ Norbro
Creative Director
PJ is a senior creative and product experience leader with over 30 years of experience building strong digital brands and user-centered platforms. He holds a degree in Business Administration from Stockholm University, specializing in marketing.
At Smartinsight, PJ is responsible for value proposition, UX strategy, and product storytelling — ensuring that advanced AI capabilities translate into intuitive, compelling user experiences. His work bridges product vision, customer insight, and design execution, driving adoption, differentiation, and long-term brand value.
Creating Personalized Experiences with AI
Our team is dedicated to developing AI-driven solutions that enhance customer experiences and strengthen digital platforms — with a strong focus on innovation and sustainable growth.
Breakthrough AI Solutions That Make an Impact
Here we highlight our most notable recognitions — validating Smartinsight’s innovation, reliability, and leadership in AI-driven technology.
Innovation Award 2023
Awarded for pioneering the development of AI platforms that redefine customer experiences across digital environments.
Industry AI Award
An acknowledgment of our leadership and technical expertise in implementing advanced AI technologies.
Customer Experience Award
Recognizing our ability to deliver tailored digital solutions that strengthen customer loyalty and engagement.
Digital Transformation Award
Highlighting our contribution to modernizing digital platforms and improving business performance through AI.